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PPC Manager - Mammoth

Job Description

PPC Manager


VANRATH have partnered with Northern Ireland's leading Strategic and Creative Agency - Mammoth - to hire a PPC Manager to their talented, growing Belfast team.

The Client

Mammoth is a Brand Marketing agency specialising in Design, Advertising and Content marketing expertise. Since 2001, Mammoth has dedicated itself to growing brands by engaging their audiences in the most effective channels. They sum up their approach in two simple, jargon-free words: Strategically Creative.

The last 24 months have seen a period of exceptional growth (including a 184% increase in turnover) and expansion across the UK and beyond, despite the pandemic. With over 70 staff spread across 3 offices in London, Belfast, and Dublin, the drive for continued development continues unabated and their ambition is to become the UK's biggest independent Brand Marketing agency within 3 years.

The Role

We are looking for a highly capable PPC Manager to support the Digital Performance Director in managing the increasing number of client accounts the business is winning.

The successful candidate can expect to have responsibility from the start, in managing the end-to-end PPC & Biddable requirements for several clients; from the initial planning & performance review, to strategy, build, activation, monitoring, optimisation and reporting of campaigns.

As part of a large organisation, daily co-operation with various colleagues from across the business is expected, whether web specialists, digital designers, media experts and more.
In terms of industries, the role will have opportunity to work across clients from industries such as Education, Sport, Insurance, Energy, Software and Food - plus more as they continue to add top class clients to their portfolio.

Why join Mammoth?

  • Performance related appraisals.
  • Regular fun team outings and get-together.
  • Flexible working hours (and location) - subject to discussion.
  • A competitive salary based on skills, experience and value.
  • 33 days annual leave including Bank Holidays.
  • Flexibility when you really need it.
  • Copious varieties of milk, coffee and tea, 5 days a week.
  • Workplace pension.
  • Access to a benefits scheme which offers:
    • Discount in major retail stores, Tesco, Sainsbury's, IKEA plus many more.
    • Access to Online GP service
    • Access to various gym discounts


The Ideal Person:

  • Minimum 3 years' experience in a role where PPC is the dominant day-to-day role;
  • Fluency with Google Ads and Google Analytics;
  • Solid digital marketing knowledge and understanding of what makes marketing win;
  • Confident individual who can meet, manage and exceed client expectations;
  • Proven ability to measure, analyse and evaluate the success of online marketing;
  • Strong analytical skills and a data-driven mindset;
  • Impeccable communication skills;
  • Excellent written communication skills and grasp of search copywriting best practice;
  • Creative go-getter, able to generate ideas and bring them to life on digital;
  • Process orientated and driven to grow as an individual;
  • A through, diligent and pragmatic approach;
  • Solid computer literacy, e.g. Microsoft Word, PowerPoint, Excel.



Great if you have:

  • Google Ads qualifications;
  • Experience of non-Google PPC platforms (e.g. Microsoft Advertising);
  • Experience of Social Advertising (Facebook Ads, Twitter Ads, LinkedIn Ads, etc.);
  • Experience of Google Marketing Platform (Data Studio, Surveys, Tag Manager, 360 Suite);
  • Google Ads Scripts capability.



Responsibilities

  • Thorough initial research:
  • Using relevant tools & resources (Google Ad Planners, Think With Google, etc) to understand industry trends & context;
  • Engaging stakeholders in order to better understand brands, audiences, etc.;
  • Analysing historic performance.
  • Comprehensive campaign planning:
  • providing strategic channel recommendations, with the input of the Director or otherwise where required;
  • outlining clear tactics and targeting, showing how they support campaign objectives;
  • developing Key Performance Indicators.
  • Creation & upkeep of marketing plans, often in co-ordination with other teams;
  • Booking and reconciling budgets on financial system;
  • Building & executing campaigns (Search, Display, etc.) using the latest best practice:
  • including smart bidding, responsive ads, campaign segmentation & structure, match type strategy, negative keywords, extensions, audiences and more;
  • briefing creative teams to ensure excellent asset & advert development.
  • Developing a clear & consistent tracking process:
  • Implementing tracking where needed, e.g. utm tracking;
  • Assisting the Director in rolling out Tag Management solutions.
  • Continuous monitoring & optimisation of live campaigns:
  • budget management across multiple clients and campaigns using proprietary software, ensuring they deliver within budget;
  • continuous monitoring of KPIs & metrics to ensure they deliver as planned, across Ad platforms and Web/App Analytics;
  • developing & actioning optimisation plans.
  • Proactive evolution of campaign strategy & tactics, as appropriate;
  • Regular client reports & engagement:
  • ensuring clients are kept abreast of significant changes & developments;
  • keeping clients up-to-date on campaign performance, ongoing optimisation, learnings & future actions.
  • End-of-campaign reports that provides deep-dive analysis, learnings & future recommendations, "closing the loop" by providing insights for future campaigns;



For further insight into this vacancy and fantastic company please apply via the link below or contact Marty Caskey in the strictest confidence.