Head of Ecommerce (B2C)

Job Description

VANRATH is thrilled to be working alongside a well-established digital-first retail brand that designs and sells premium consumer products. With a strong focus on quality and innovation, this company has built a thriving e-commerce business, generating multi-million pound revenue through its own website.

As the business experiences continued growth, they are now searching for an Head of Ecommerce to join their expanding team and take ownership of online trading and platform performance. The marketing team currently includes four dedicated professionals, and significant investment is being made into digital channels.

Location: Newtownards (Office-Based)
Salary: Competitive + Performance Bonus
Employment: Full-Time, Permanent
Perks: Excellent Benefits Package

Important to Note:
Prior experience in e-commerce, particularly managing (B2C) direct-to-consumer platforms, is essential for this role.

Work Environment:
This is a fully office-based role, located in Newtownards.

Key Benefits:

  • Highly Competitive Salary

  • Bonus Scheme Based on Ad Performance

  • Permanent Role

  • Generous Benefits Package

Position Overview:
The Digital Commerce Lead will oversee the daily operation and strategic development of the brand's ecommerce platform. This includes maintaining the Shopify storefront, managing digital product listings, handling SEO, paid advertising campaigns, third-party apps, and driving overall website performance.

Main Responsibilities:

  • Develop and execute an e-commerce marketing and trading strategy across all relevant digital channels including email, SEO, PPC, paid social, content, and video.

  • Regularly review site performance metrics like traffic, conversion rates, bounce rates, and ROI, using data to inform decision-making.

  • Work collaboratively with the marketing team to design and implement high-impact campaigns and promotional activities.

  • Ensure digital product content is accurate and up-to-date - including descriptions, imagery, pricing, and special offers.

  • Conduct market research to stay ahead of customer trends, competitors, and emerging digital opportunities.

  • Manage the online campaign and promotional calendar, overseeing key communications and SEO-aligned content such as blogs.

  • Maintain a strong and consistent brand presence across the company's digital touch points, ensuring a smooth and engaging user experience.

The Ideal Candidate:

  • Minimum 3 years of experience in an ecommerce-focused or digital trading position.

  • Degree in Marketing, Digital Media, Business, or a related field preferred.

  • In-depth knowledge of e-commerce platforms (e.g., Shopify), digital advertising, and conversion optimisation.

  • Experience managing paid media (Google Ads, Meta), SEO strategies, and online product performance.

  • Commercially driven mindset with a focus on improving revenue and customer engagement across digital channels.

If you would like more information on this or any other role please contact Jack Groves in the strictest confidence via VANRATH, or more importantly.. click apply via the link

had a wonderful experience with Vanrath. Everything from the moment I called to inquire about a role I seen advertised, the preparation for the interview and the preparation before joining the new role have exceeded my expectations

Jsck was amazing managing my job application process for a senior role last April. I got my current job because of him and I am super thankful. During the process, he gave great advice on how to approach the interview with my now employer (IE. STAR approach). His advice to use the star approach inspired me to fully prepare for my job interview. It was a tough interview but I felt that his tips and advice have guided me through my interview preparation. I never met him in person and our communication was through calls and emails, however when speaking to him on the phone his tone of voice was clear and I believe he communicated his points across very well. He was easy to work with and was quickly responsive to emails/calls.

I would highly recommend Vanrath. Specifically Jack, who I found to be thoroughly helpful, informative and efficient from first point of contact. Within a week of sending my CV I had interviewed and received an offer for a new role. Michael provided support and guidance throughout the entirety of the process, from interview advice to follow up calls, ultimately helping me to make the decision.