CRM Specialist

CRM Specialist

This is an excellent opportunity for a CRM Specialist marketer to join a multi award-winning company and become an integral part of their Marketing team.

The company is an industry leader in creating and hosting insurance, finance and utility price comparison engines.

The right candidate will have an opportunity to work in a friendly, dynamic and inclusive working environment with options for hybrid working giving the flexibility to work a mix of in the office and at home.

Salary/ Benefits

• Attractive base salary
• Competitive bonus structure
• Comprehensive benefits package, including private medical insurance, life cover, pension and wellbeing cashback plan.
• Employees will also have the option to work flexibility with hybrid working.

The Role

The objective of this role is to lead the creation, management and development of CRM marketing campaigns for company websites.

Your focus will be on CRM marketing with a particular emphasis on email/ SMS/ push and other relevant channels.

You'll be tasked with selecting and implementing appropriate technologies, strategic planning, identifying target audiences and and managing campaigns using appropriate content.

You'll work collaboratively with relevant stakeholders and demonstrate the ability to deliver compelling and engaging campaigns efficiently and effectively whilst carrying out insightful analysis on performance which can be used to optimise and improve results on an ongoing basis. You'll utilise the latest marketing techniques to increase engagement and nurture our users to maximise ROI.

As a key member of the marketing team, you will play a pivotal role in further developing each of the company brands' competitive positioning and increasing their levels of brand loyalty and awareness.

Responsibilities

• Collaborate with marketing, business and legal teams to set strategy and execute key CRM initiatives to increase new customer sales conversion, retain existing customers, increase cross-sell rates and maximise brand loyalty
• Be responsible for multi-channel workflow, campaign and template creation selected CRM systems
• Use advanced segmentation and personalisation techniques to efficiently target and communicate with our user database (currently more than 5 million users)
• Be responsible forthe creation of email/sms/ push messaging content including writing, proofreading, and ensuring the information displayed is accurate, concise and follows industry best practice
• Use your initiative to collate insightful reporting and analyses to identify areas of opportunity, help answer key questions, improve response rates, and inform overall direction of the user life cycle
• Use split/multivariate testing methods to iteratively improve new and existing campaigns
• Use competitor analysis and industry research to keep up to date with the latest CRM marketing trends and best practices, leveraging that knowledge to plan and implement new CRM strategies and implement modern technologies and tooling
• Detect and troubleshoot software and tracking issues across various implemented technologies
• Oversee CRM data governance to ensure suitable information is concisely defined, accurately collected and suitably transferred and managed across our CRM systems
• Assist the marketing team with PPC campaigns, Social Media campaigns, website optimisation and other Digital Marketing initiatives as required

The Ideal Person

• 3+ years relevant experience using CRM systems for the development, execution and management of email/SMS/Push marketing campaigns
• Technical experience in implementing and utilising CRM tools and tracking systems including Google Analytics and Tag Manager
• Experience in managing the integrity of large CRM data sets
• Experience creating, managing, and optimising marketing campaigns using best practices
• Experience building email templates using HTML & CSS
• Educated to degree in marketing, digital media, business IT or equivalent (minimum 2:1)

3 grades B or above at A Level are desirable

• To fit in with company values - to be smart, efficient, open, passionate and accountable

Desirable Criteria

• Experience in SMS and push marketing

• Experience with API integrations
• Experience in using predictive analytics/machine learning to influence and automate campaigns
• Design experience
• Software development experience
• Knowledge of SEO / SEM

For further insight into this vacancy and fantastic company please apply via the link below or contact Marty Caskey in the strictest confidence.