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VANRATH Tech Round Up - 19th March 2021

  • Publish Date: Posted 10 months ago
  • Author:by VANRATH
  1. Advertising, email, consumer trust: 5 interesting stats to start your week

Brand recall is more important than the subject line when it comes to consumers opening an email. While both are important, 68% of people say they will open an email based on the brand, compared to 59% who look at the content in the subject line....

  1. Why savvy marketers are shifting their focus from metrics to outcomes

Marketers who can measure outcomes, and not just clicks, are well placed to meet the demand for more business-driven KPIs in campaigns. No brand has ever put money into campaigns without ultimately expecting to see a lift in sales...

  1. Why CMOs Should Embrace Marketing Risk in 2021

Marketing leaders learned in 2020 to embrace agility and be ready for anything. As business uncertainty continues, it’s no wonder that chief marketing officers (CMOs) want to fall back on the tried and true, and forge ahead with low-risk marketing strategies....

  1. How can digital advertising help small businesses recover from Covid-19? 

From cafes to solicitors to florists, small businesses make up 99.9% of the UK’s private sector and, over the past 20 years, the exponential growth of this market has run in parallel to that of digital advertising – reflecting a close, mutually beneficial tie between the two....

Want to read more articles like this? Be sure to visit VANRATH’s News, which features industry insights and career advice. We post regularly on our LinkedIn page too, follow us to keep up to date. If you’re seeking immediate career advice call 028 9033 0250 or e-mail belfast@vanrath.com.