Social Media Specialist (BELFAST/HYBRID)

VANRATH are pleased to be working with a global law firm to assist the recruitment of a Social Media Specialist. As a Social Media Specialist, you will be responsible for posting to the firm's social media channels, monitoring and analysing activity, and providing advice, training and support to partners and employees.

Salary/ Benefits

• Competitive base salary
• Annual performance based bonus
• Flexible working approach
• Private healthcare coverage
• Holiday trading scheme
• Perks Card
• Mental health & health and wellbeing resources
• Family and social events, including charity and social committees

The Ideal Person

• Degree-level qualification in marketing communications, media relations or related discipline, or substantial equivalent experience

• Minimum of two years' experience in an agency or fast-paced business environment
• Proven experience managing social media as part of an integrated marketing approach
• Experience working with social media monitoring and analytical tools
• Ability to keep calm under pressure with the capability to juggle tasks to meet deadlines
• Good interpersonal skills, able to confidently interact with all levels and across cultures
• Excellent ability to write in English, translating complex material into easy to read promotional copy
• Strong analytical skills and a very high attention to detail

The Role
Content

• Turning business content into dynamic and engaging social media posts
• Supporting on managing and maintaining the global social media calendar for LinkedIn and Twitter
• Collaborating with the digital, content and creative teams
• Working collaboratively with the wider marketing and communications team to advise on and support the delivery of campaigns
• Providing advice to the business to ensure content is optimised and identifies opportunities to repurpose and re-tweet content

Channels

• Posting on the firm's main social media channels including LinkedIn, Twitter, YouTube and other relevant channels
• Monitoring, auditing and analysing the success of our social media content
• Paid campaigns
• Supporting on paid social campaigns (LinkedIn and Twitter), particularly sponsored ads and messages

Measurement and evaluation

• Using analytics to determine efficacy and areas for social media campaign improvement
• Monitoring and developing reports on competitor activity within social media spaces

Tools, technology and training

• Helping to maintain the firm's social media scheduling and employee advocacy platform
• Helping to train partners and employees on how to use social media effectively for business networking and client research and development
• Supporting the implementation of new social media channels, tools and platforms
• Keeping social media best practice guidance documents on the intranet up-to-date
• Keeping up-to-date with the latest industry trends

For further information on this vacancy, please apply via the link below or contact Caitlyn Lyness on 02890330250 in the strictest confidence.