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Social Media Specialist (BELFAST/HYBRID)

Job Description

VANRATH are pleased to be working with a global law firm to assist the recruitment of a Social Media Specialist. As a Social Media Specialist, you will be responsible for posting to the firm's social media channels, monitoring and analysing activity, and providing advice, training and support to partners and employees.

Salary/ Benefits

  • Competitive base salary
  • Annual performance based bonus
  • Flexible working approach
  • Private healthcare coverage
  • Holiday trading scheme
  • Perks Card
  • Mental health & health and wellbeing resources
  • Family and social events, including charity and social committees

The Ideal Person

  • Degree-level qualification in marketing communications, media relations or related discipline, or substantial equivalent experience
  • Minimum of two years' experience in an agency or fast-paced business environment
  • Proven experience managing social media as part of an integrated marketing approach
  • Experience working with social media monitoring and analytical tools
  • Ability to keep calm under pressure with the capability to juggle tasks to meet deadlines
  • Good interpersonal skills, able to confidently interact with all levels and across cultures
  • Excellent ability to write in English, translating complex material into easy to read promotional copy
  • Strong analytical skills and a very high attention to detail


The Role
Content

  • Turning business content into dynamic and engaging social media posts
  • Supporting on managing and maintaining the global social media calendar for LinkedIn and Twitter
  • Collaborating with the digital, content and creative teams
  • Working collaboratively with the wider marketing and communications team to advise on and support the delivery of campaigns
  • Providing advice to the business to ensure content is optimised and identifies opportunities to repurpose and re-tweet content

Channels

  • Posting on the firm's main social media channels including LinkedIn, Twitter, YouTube and other relevant channels
  • Monitoring, auditing and analysing the success of our social media content
  • Paid campaigns
  • Supporting on paid social campaigns (LinkedIn and Twitter), particularly sponsored ads and messages

Measurement and evaluation

  • Using analytics to determine efficacy and areas for social media campaign improvement
  • Monitoring and developing reports on competitor activity within social media spaces

Tools, technology and training

  • Helping to maintain the firm's social media scheduling and employee advocacy platform
  • Helping to train partners and employees on how to use social media effectively for business networking and client research and development
  • Supporting the implementation of new social media channels, tools and platforms
  • Keeping social media best practice guidance documents on the intranet up-to-date
  • Keeping up-to-date with the latest industry trends

For further information on this vacancy, please apply via the link below or contact Caitlyn Lyness on 02890330250 in the strictest confidence.