Senior Digital Marketing Specialist

VANRATH are delighted to be assisting a fantastic FMCG (Food) based company with the recruitment of a Digital Marketing Manager/Specialist. Fantastic company to work in.

This will be based in the Company's site in Dungannon - Permanent Role

This company has a fantastic reputation.

Salary:

Negotiable + Fantastic Benefits Package - Yearly Salary Reviews - Progression Opportunities

Responsibilities:

We are excited to be recruiting for 2 new Digital Marketing Managers for our business.

The role is to develop and implement a digital marketing strategy to drive brand awareness, website visitors, and maintain brand consistency in line with relevant brand guidelines throughout all digital channels.

1 role will be reporting to the reporting to Senior Marketing Manager (Brand focus)

Key responsibilities:

• Take ownership of Brand social media activity to drive follower count and overall brand awareness including influencer/brand ambassador strategies.
• Create and manage content for Brands social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
• Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
• Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
• Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
• Work in synergy with the rest of the team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition.
• Assist in the creation and posting of content on own digital platforms.

1 role will be reporting to General Manager- (Ecommerce focus)

Key responsibilities:

• Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, Social ads, Google shopping, Google Ads, keyword optimisation & video marketing.
• Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
• Collaborate with the marketing team on the concept, development and implementation of digital marketing plans.
• Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
• Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
• Work closely with the Ecommerce Manager to manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
• Deliver effective, cohesive, and engaging brand messaging across the website.

The Ideal Person:

• Degree in Marketing or a related field
• Min. 2 years' experience in a Marketing role
• Experience in creating and managing Google Ad and social media ad campaigns
• Proven success with digital marketing strategies.

For further information on this opportunity, or any other jobs in Belfast or wider Northern Ireland, please apply via the link below or contact Jack Groves in the strictest confidence.

helped place me in my current role. Throughout the whole process was exceptional. Before every interview would contact to make sure I was prepared and gave me as much assistance as he could. He always endeavoured to get feedback from the clients the same week so I was able to know where I stood in regards to the process. Even after I was placed kept in contact to make sure it was still what I was after.

I can't thank enough, he was brilliant from start to finish. Hope to work alongside him in my new role.

I had a great experience working with VANRATH, within a short time they successfully placed me in a company where I am able to grow my potential and work in a fantastic team. is one of the best recruitment consultants I have ever met, he looked at my experience and talked to me about what I was looking for and matched me with the right company. He kept me up to date and within a short time I had a new job which I love.

I went through Vanrath for my current position. I met with who was fantastic to work with. He has an extensive knowledge of the current employment market, and he understood exactly what my level of experience was and what I was looking to achieve in my next role. I would definitely recommend and will meet with him again for future roles