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PPC / SEO Specialist

Job Description

PPC/SEO Specialist

Belfast Based

Salary £32,000-£40,000

PPC/ SEO Specialist

Vanrath has partnered with a well known business to appoint a PPC/ SEO Specialist to join their talented Marketing team.

This is a newly created position, where the successful candidate will be responsible for managing the development of PPC campaigns, managing relationships with 3rd party agencies, and a whole range of SEO tasks as required.

The successful candidate will assist the Digital Marketing Manager in the implementation of SEO strategy, having responsibility for the below areas;


PPC Account Management

  • Implement company PPC strategy.
  • Develop and maintain the agency partnership and agree ad set up, optimisation and reporting.
  • Setup campaigns based on briefs and direction from dealerships and the central marketing team.
  • Seek continuous improvement in PPC activity.

Search Engine Optimisation

  • Assist in the implementation of SEO strategy, carrying out a range of SEO tasks as required.
  • Assist in ensuring co-ordination of SEO with Digital Advertising and other marketing activity.


  • Assist in website updates.
  • Assist in content creation strategy.
  • Audit and improve campaign landing pages.

Third Parties

  • Assist with the management of third-party platforms.
  • Reviewing performance and goals of these in driving quality enquiries into the business.
  • Testing and implementing new developments.

Essential criteria:

  • 3+ years Digital Marketing experience, ideally running Google ads (PPC)
  • Educated to degree level in a Business/ Marketing relevant subject.
  • Strong experience and understanding of SEO concepts and strategy.
  • Very comfortable with data/ data tools and have an analytical mindset.
  • Expert level in Google Analytics and digital reporting.
  • Proficiency with relevant digital marketing tools and other computer systems to drive online improvements.
  • Excellent time management skills, ability to prioritise workload and coordinate multiple tasks to meet deadlines.
  • Having a commercial mindset, with the ambition to grow.
  • High level of English, particularly grammatical accuracy.


  • Attractive salary on offer
  • Hybrid working supported

For further information on this vacancy, get in touch with Megan Tumelty (MEGAN.TUMELTY@VANRATH.COM)