PPC Account Manager

Posted 24 October 2025
Salary £35000 - £40000 per annum + benefits, hybrid working
LocationBelfast
Job type Permanent
Discipline Sales & Marketing
ReferenceCG802474205_1761295151

Job description

VANRATH are delighted to be partnering with a growing digital performance agency who are expanding their Paid Media team. This is an excellent opportunity for a driven PPC Account Manager to take ownership of a client portfolio and play a key role in shaping PPC strategy, optimisation and growth across a range of lead generation and eCommerce accounts.

The organisation has significant growth plans and places career development at the forefront - offering access to the best tools in the industry, ongoing training, conferences, and the opportunity to work alongside specialists across Search & Performance.

The Role

The PPC Account Manager will manage and optimise PPC campaigns across Google Ads and Microsoft Ads, delivering measurable improvements in ROI, lead quality and revenue performance. You'll work closely with clients to understand their business objectives and translate these into effective search strategies.

Key Responsibilities:

  • Plan, build and optimise PPC campaigns across Google Ads & Microsoft Ads

  • Manage PMax, Search, Display, Video and Shopping activity

  • Implement tracking, conversion measurement and tagging via Google Analytics & Tag Manager

  • Manage Google Merchant Centre setup and product feeds

  • Produce monthly reporting, insights and recommendations

  • Lead regular review calls, QBRs and performance updates with clients

  • Work collaboratively with internal PPC leads, SEO team and external partners

  • Identify KPIs, growth opportunities and new areas for optimisation

Client Engagement

  • Onboard new clients and build a strong understanding of their brand, market and audience

  • Develop and maintain long-term partnerships built on trust, performance and strategic value

  • Support wider PPC leadership with client calls and commercial discussions

About You

To be successful in this role, you will bring a strong analytical approach, a passion for performance marketing and the confidence to manage client relationships effectively.

Essential Criteria:

  • 2-3+ years agency experience managing PPC campaigns

  • Strong working knowledge of Google Ads, Microsoft Ads, Google Analytics & Tag Manager

  • Confident in performance reporting, data interpretation and strategic optimisation

  • Excellent written and verbal communication skills

  • Commercially aware, motivated and proactive in approach

You Will Be:

  • Personable and collaborative

  • Highly organised

  • Results-driven and self-motivated

  • Keen to progress and take ownership of your growth

What's in it for you?

  • Career development in a high-performing digital environment

  • Exposure to industry-leading tools, conferences & innovation projects

  • Hybrid working and a supportive culture that encourages autonomy and progression

  • Competitive salary