Marketing Manager (Belfast - 33.5k - Hybrid)

Job Description

Job Title: Marketing Manager

Location: Belfast
Salary: £33,552 - £36,804
Hours: 35 per week, Monday - Friday (Hybrid working with at least 2 days in the office per week)
Reports To: Director of Growth & Engagement


Job Purpose:
Lead the development and execution of mass marketing activities to grow the supporter base and maximise individual donor value.

Main Responsibilities:

Strategy & Management:

  • Develop a multi-year plan for individual giving and legacy marketing.
  • Monitor budgets and ensure compliance with organisational processes.
  • Line manage the Supporter Care Assistant.
  • Maintain excellent relationships across the team.
  • Handle specific projects and opportunities as assigned.
  • Ensure activities comply with fundraising codes and organisational values.
  • Represent the organisation externally at meetings and conferences.
  • Stay updated on fundraising and marketing sector trends.

Supporter Marketing & Care:

  • Develop initiatives and campaigns to attract, retain, and upgrade donors via direct mail, email, and social media.
  • Identify and test new acquisition channels.
  • Diversify income streams through digital channels.
  • Evaluate campaign success and recommend future strategies.
  • Develop strategies for mid and high-value givers.

Legacy Marketing:

  • Develop and execute strategies to promote legacy giving.
  • Monitor legacy administration in collaboration with the finance team.

Collaboration & Communication:

  • Work closely with the Communication & Digital team to align messaging.
  • Develop content to secure new support and retain donors.


Essential Criteria:

  1. At least 3 years of experience in a fundraising, brand, or marketing role.
  2. Proven track record of exceeding targets.
  3. Ability to write engaging copy for varied audiences.
  4. Experience with CRM systems and process management.
  5. Experience in budget and project management.
  6. Strong knowledge of digital marketing tactics.

Desirable Criteria:

  1. Experience in a fundraising/charity context.

To apply today contact Ethan Boylan in the strictest confidence.