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Marketing Manager

Job Description

VANRATH has partnered with a Belfast based Digital Payments provider to add a Marketing Manager to their growing Commercial team.

Salary/ Benefits

  • £25,000-£35,000 base salary
  • Attractive benefits package, including private medical.
  • Remote first working arrangements.

The Role

The Marketing Manager will play an integral role in helping the company achieve its growth goals. You will be responsible for planning, executing, analysing and optimizing all marketing activities to achieve pipeline goals.

You will assist with the development, design and delivery of all internal and external marketing communications, encompassing all marketing channels and supporting the overarching business objectives.

As part of the marketing team, you will lead the department's success in driving revenue through mobile operator and merchant business development.

Responsibilities

Marketing & Digital Strategy -

  • Create, implement and manage the company's marketing strategy
  • Manage the company's digital strategy, online channels and tools including Google Analytics and AdWords
  • Maintain & update the company's WordPress website
  • Develop content for online channels and manage SEO to help drive engagement
  • Manage relationships with external agencies to deliver the marketing strategy
  • Support in the design, development and delivery of all external marketing communications including PR, marketing/sales collateral, email campaigns, blogs, advertising and tradeshow events
  • Ensure all internal and external communications are compliant with brand guidelines and corporate messaging
  • Market research as required

Lead and Revenue Generation -

  • Coordinate marketing activities to generate leads and retain existing customers
  • Assist with business development activities and support other departments in the process
  • Recommend and review go to market plans and marketing campaigns for clients and ensure mobile operator guidelines are adhered to

The Ideal Person

  • Educated to degree in a Marketing, PR or Business related subject
  • 3+ years Marketing management experience, preferably in a B2B environment
  • Strong digital marketing experience including WordPress, SEO and Google Ads
  • Evidence of good copywriting skills
  • Strong project management and organisational skills
  • Agency management experience
  • Flexible, responsive and works well on own initiative
  • Ability to work remotely and from the office when required

Desirable Criteria

  • Member of a professional Marketing organisation
  • Possess a Digital Marketing qualification
  • Experience in the telecommunication and/ or technology sector
  • Experience of working with graphic design packages including Photoshop and InDesign
  • Experience in Mailchimp and WordPress

For further information on this vacancy please apply via the link below or contact Marty Caskey in the strictest confidence.