Marketing Executive

Marketing Executive
North West (Head Office-based)
£27,000 - £33,000

A well-established, multi-site organisation operating across Northern Ireland is seeking to appoint a creative and commercially minded Marketing Executive to support its ongoing growth.

This is a varied, hands-on role suited to someone who enjoys both the strategic and delivery side of marketing. You will take ownership of digital channels, campaign performance, and brand visibility, using data-led insights to drive engagement and business impact.

Role Overview

Working as part of a growing team, you will be responsible for developing and executing marketing initiatives across digital platforms, while continuously reviewing performance and identifying opportunities to improve reach and ROI.

Key Responsibilities

• Manage and update company websites, including content creation, blog writing, and SEO optimisation
• Oversee CMS updates and coordinate with external developers on website enhancements
• Monitor and evaluate social media performance, providing regular insight reports and recommendations
• Keep up to date with digital marketing trends, tools, and regulatory changes
• Plan, execute, and review marketing campaigns to maximise brand awareness and engagement
• Track and report on campaign effectiveness, ensuring clear measurement against ROI
• Conduct competitor analysis to identify opportunities for differentiation
• Support the delivery of events, sponsorships, and promotional activities, including planning and logistics
• Build relationships with industry contacts and support online community engagement
• Encourage internal engagement by supporting colleagues to act as brand advocates across platforms

Additional Focus Areas

• Develop and implement structured social media strategies aligned to wider business goals
• Plan and manage paid social campaigns, optimising for performance and audience targeting
• Maintain a forward-thinking content calendar to ensure consistent and timely messaging
• Create high-quality, engaging content to strengthen brand presence and attract new customers

Candidate Profile

• Degree-qualified in Marketing, Communications, or a related discipline (or equivalent practical experience)
• Demonstrable experience delivering both digital and traditional marketing activity
• Strong working knowledge of content creation tools (e.g. Canva or similar)
• Excellent written and verbal communication skills
• Experience using social media scheduling, analytics, and reporting tools
• Data-driven mindset with the ability to translate insights into actionable plans
• Creative flair with strong attention to visual presentation
• Highly organised with the ability to manage multiple campaigns simultaneously
• Proven ability to measure and report on campaign performance and ROI
• Experience across both B2B and B2C environments desirable
• Awareness of emerging trends and technologies within the marketing landscape

Working Hours

Monday to Friday, 9:00am - 5:30pm