Marketing Executive - Belfast / Hybrid

Job Description

Vanrath is excited to collaborate with a premier Healthcare provider, they are seeking a Marketing Executive (with digital and business development duties).

The successful candidate will be based in our Belfast City Centre office.

Monday - Friday role, hybrid available (after probation)

Salary
~£30,000
..benefits included.

The Role:

This role is key to building strong relationships with nursing homes and healthcare providers while also delivering impactful digital marketing campaigns. You will play a vital part in helping care staff access the high-quality training they need to meet regulations and improve standards of care.


This is a varied role, combining face-to-face visits with online marketing, offering the chance to make a meaningful impact while developing your own career in healthcare marketing

Responsibilities:

  • Relationship Building & Outreach:
  • Visit nursing homes, care facilities, and healthcare providers to promote our training programs.
  • Build and maintain strong relationships with managers and staff to encourage them to attend training.
  • Represent the agency at meetings, networking events, and industry exhibitions.
  • Digital Marketing:
  • Develop and implement online campaigns (social media, email, Google Ads, website updates).
  • Create engaging content such as flyers, brochures, social posts, and blog articles.
  • Grow our online presence and generate leads through digital platforms.
  • Sales & Growth:
  • Identify and pursue new opportunities with healthcare organisations.
  • Track and analyse marketing performance to measure success and ROI.
  • Work closely with the training team to align marketing with business goals.

The Person:

  • Proven marketing experience, ideally within healthcare, training, or education.
  • Strong communication and interpersonal skills with confidence to engage care home staff.
  • Practical knowledge of digital marketing tools and platforms (Facebook Ads, LinkedIn, Google Ads, Mailchimp, etc.).
  • Highly organised and self-motivated, able to manage your own workload and meet targets.
  • Full driving license and willingness to travel locally to nursing homes and healthcare providers.

Desirable

  • Experience of digital and traditional marketing within the healthcare or care home industry.
  • Knowledge of compliance training and workforce development in healthcare.

Working Hours & Flexibility

This role offers flexibility with a mix of field visits, office-based work, and remote digital marketing. Travel to local nursing homes and healthcare providers will be a regular part of the job. Some flexibility may be required around training schedules and events.

Why Join Us?

  • Performance-based incentives.
  • Flexible working arrangements (office, field, and remote).
  • Training and development opportunities to support career progression.
  • A supportive, close-knit team environment.
  • The chance to make a positive impact on healthcare standards by helping staff access essential training.

Some positive candidate feedback we've received-

''5*'s for Vanrath. They found me a suitable agency post right away, it was a great fit, now I have got the job permanently! Very personable and knowledgeable to deal with and always took the time to understand and help out. Extremely professional service all round.''

''I contacted Vanrath after being laid off by my previous employer. They were fantastic to deal with and found me the perfect role that matched my skill set and experience and within a day or two had an interview lined up. Within the same week I was made a job offer which I happily accepted. So thankful that I contacted Vanrath. Couldn't have asked for a quicker and more professional service.''

''My experience with Vanrath has been so positive. They were very professional but friendly at the same time. The whole process has been excellent and I've secured a job that I really wanted. I wouldn't hesitate to go through Vanrath again in future as there was no waiting about and they continually kept me updated throughout. Thanks so much again.''

INDCG