Job description
VANRATH have exclusively partnered with a well-known and long established company that is a leader in their field. The organisation is recruiting for a Marketing Executive position, this will involve and aspect of Business Development.
The successful candidate will actively support the General Manager in managing and developing marketing campaigns, overseeing social media campaigns, conducting promotional activities, and evaluating the effectiveness of campaigns. In addition to this, the successful candidate will work on the development and growth of the company training academy.
Hours
Mon - Fri
9am - 5pm (evenings and weekends will be required on an ad hoc basis, employees will receive time off in lieu) - 37.5 hours per week.
Salary
£27,000 plus a fantastic benefits package.
Responsibilities:
Marketing:
- Assist and coordinate digital and direct marketing campaigns.
- Assist and coordinate digital marketing to include:
-Social media platforms
-Online listings and SEO (PPC)
-Blog
- Assist with the maintenance of the website and delivery of engaging content.
- Assist and coordinate copy and print management of promotional materials.
- Ensure that brand management and corporate identity guidelines are implemented and adhered to on all marketing material.
- Organise literature and merchandise audits, flagging when stock is low.
- Arrange the distribution of literature and merchandise.
- Manage the marketing database(s), ensuring they are kept up to date by inputting new data, updating old records, and performing cross checks.
- Generate leads through phone calls, emails and face-to-face interactions and create organised lists of prospective customers.
- Report on course numbers and performance, tracking marketing efforts and monitoring results.
- Assist with the preparation and promotion of events.
- Manage all records within our CRM system to ensure that future marketing is directed towards all existing customers (in line with data protection laws).
- Assist in the completion of customer satisfaction reviews.
- Assist with customer's enquiries via telephone, email or face-to-face when required.
- Provide support when preparing and administering various training programmes when required.
Business Development:
- Market and sell the programme / schedule of training based on the organisations goals to expand locally and grow geographically.
- Prepare reports and recommendations in terms of sales and market strategies for senior management.
- Identity and actively seek new business opportunities within target market to increase profitability.
- Assist the General Manager in the recruitment of associate trainers and faculty.
- Undertake outreach activities targeted at and with potential new customers (visits, networking).
- Using knowledge of the market and competitors, identify and develop the company Training Academy's unique selling propositions and differentiators.
- Monitor and regularly report on key performance indicators and management processes within areas of responsibility and take appropriate action to achieve improve service delivery and business objectives.
Other:
- Dynamic and diligent sand can be relied upon to collaborate effectively with the wider team
- Understand that whilst quality and accuracy of work are of the highest priority, they must not detriment to the delivery on time.
- Ability to multitask and prioritise duties focused on relevant tasks, as demands may change with little notice.
- Manage and carry out any other responsibilities as directed by Senior Management.
The Ideal Candidate:
- 1-2 years in a similar role.
- Previous marketing campaign experience.
- A third level degree in marketing or a related field.
- Excellent verbal and written communication skills.
- Confident in creating and developing marketing materials and social media content.
- Proficiency in the use of MS Packages including PowerPoint, Excel, Outlook
For further information on this vacancy, or any other Roles in Northern Ireland, please apply via the link below or contact Conor Groves in the strictest confidence.
