Marketing Executive - 35k (Healthcare)(BD)

Job Description

VANRATH are recruiting a Business Development & Marketing Executive to play an important role in helping our client grow their presence and the client base in the Northern Ireland market.

The post holder will be responsible for business development and will build strong relationships with our existing and prospective primary care stakeholders, including, consultants, GPs, and allied health professionals. Working across our three clinics in Northern Ireland, the Business Development Executive will be actively promoting our services, winning new business and partnerships.

£30,000 - £35,000 + mileage

The Role:

The ideal candidate will be an excellent communicator who is able to develop opportunities with new clients across various specialities within private healthcare, including, but not limited to, Orthopaedics, Dermatology, Urology, General Surgery, Ophthalmology, Plastic Surgery, Physiotherapy and MRI imaging. This is an exciting role for someone passionate about building relationships with clients and helping to explore new avenues for the company as part of our growth strategy in Northern Ireland. This is a full-time role, however, depending on candidate experience, we are open to a flexible / part-time arrangement.


  • Identify business opportunities through developing new and maintaining existing working relationships.
  • Build a network and a database of consultants, GPs, Opticians, Physios and other clinicians.
  • Maintain meaningful relationships with existing customers to ensure they are retained.
    Identify referrers and other users of our service with a potential for greater use of our services and ensure they understand the added benefits of our services.
  • Monitor the NI market, ensuring the target audience is covered at the designated frequency in an efficient manner.
  • Maintain your knowledge about the activities of our main competitors, as well as a familiarity about the overall market.
  • Deliver timely competitor reviews and communicate relevant information to the team in a timely manner.
  • Assist in preparing marketing materials and obtain clinical content as required.
    Prepare and review reports of the main activities on your territory, including details of your activities as required.
  • Engage with other bodies as relevant, such as industry event organisers, trade associations and similar, to further increase company awareness as a whole.
  • Engage in planning and participation of relevant meetings for healthcare professionals and attendance at meetings and exhibitions, with a view to promoting our service and researching our competition.
  • Organise and promote company events and educational evenings for our referrers and other healthcare practitioners.
  • Ensure that the promotions undertaken by you are within the terms of your training and other relevant guidelines including the law, code of Marketing Practice and any other regulations, which apply at the time of the promotion.
  • Ensure records are kept up to date and relayed to the team in a timely fashion.
    Maintain a good relationship with your colleagues and remain informed about the work of our clinics in NI.
  • Co-ordinate and manage communication to ensure that information flows freely between your colleagues and our customers.
  • Manage and resolve referrer/ consultant complaints in line with company guidelines and policy.
  • Remain familiar with the Company procedures relating to the reporting of Customer Complaints.
  • Remain mindful of the relevant sections of the Company Handbook, which refer to the ethics of business and ensure you adhere to these.
  • Ensure the direct relative costs do not exceed the costs agreed from time to time with your manager.
  • Participate in the staff development and individual performance review process.

The Ideal Person:

  • Third Level Qualification ideal
  • 1-2 years + in Business Development or Marketing
  • Proficient with MS Office programmes.
  • Previous experience in a healthcare setting is highly advantageous.
  • Experience liaising with senior management teams.
  • Driving licence

Some feedback from recent VANRATH candidates-

''Vanrath have been an absolute pleasure to work with from initial job discussions to job offer and I would recommend them as the first point of call for anyone looking for exciting new opportunities.''

''I had a great experience with Vanrath, who got me through the door to my current workplace, and have been supportive through and through. I was invited for a face-to-face meet up before securing my place at work for a get to know, and it has been an absolute pleasure.''

''Vanrath have been fantastic in helping me gain employment in my chosen field. They have been extremely helpful throughout, easy to talk to, and regularly went above and beyond to ensure I was happy at my current place of employment. I hope to continue to work with them in future.''