Digital Marketing Manager

VANRATH are delighted to be partnering with a leading international manufacturing group to recruit a Digital Marketing Manager. This organisation operates several well-established brands across the environmental and engineering sectors, known for their innovation and market leadership.

This is a fantastic opportunity for an experienced marketing professional to join a dynamic central team, taking ownership of digital strategy and brand marketing across multiple business units.

As the Digital Marketing Manager you will be responsible for shaping and delivering digital campaigns while managing the full marketing remit for two environmentally focused brands within the group.

This position blends hands-on execution with strategic planning, requiring strong digital marketing expertise and a creative approach to brand development. You'll work closely with sales, product, and marketing colleagues to strengthen brand presence and generate measurable business results.

Digital Marketing

• Design and roll out digital strategies across several group brands.

• Oversee all key digital channels including SEO, PPC, CRM/email campaigns, websites, social media, and analytics.

• Use data-driven insights to optimise performance and enhance lead generation.

• Collaborate with internal stakeholders to ensure online activity supports broader commercial objectives.

Brand Marketing

• Develop and deliver annual marketing plans and campaigns for designated brands.

• Coordinate trade shows, events, advertising, and content creation projects.

• Partner with sales teams to provide tailored collateral and targeted campaigns.

• Build and sustain brand recognition through cohesive multi-channel communication.

• Manage marketing budgets effectively and track ROI.

General Responsibilities

• Manage multiple projects simultaneously, ensuring delivery on time and to a high standard.

• Maintain compliance with GDPR and data protection requirements.

• Produce regular reports and recommendations based on campaign analytics.

• Contribute proactively to the wider marketing function and undertake additional duties as required.

• Degree in Marketing, Communications, Business or a related field.

• Minimum of 2/3 years' experience in both digital and brand marketing roles.

• Proven record of managing end-to-end marketing campaigns across multiple channels.

• Strong analytical and reporting capability, with advanced Excel and Microsoft Office skills.

• Experience managing multiple brands or product lines.

• Highly organised, with excellent project management ability.

• Confident communicator able to build strong cross-functional relationships.

• Detail-oriented and able to thrive in a fast-paced working environment.

• Skilled at balancing creative thinking with commercial awareness.

• The opportunity to work within a global, forward-thinking organisation.

• Hybrid working model and supportive team environment.

• Genuine scope for professional development and progression.