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Digital Marketing Executive (Hybrid working) (28k)

Job Description

Job Role

As a Digital Marketing Executive, you will report directly to the Marketing Manager, and assist in the planning, execution, and optimisation of our online marketing efforts through Digital Marketing campaigns. You will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how online can become a strong asset in building the presence of both our trade and end consumer brands.

Working Hours:

Monday - Friday 9.00am - 5.00pm, hybrid working is also offered. 2-3 days at home each week if preferred.

This is a Maternity Cover role that will be a 9-month fixed-term contract.


  • Award winning company with ambitious growth plans
  • Flexible hybrid working available
  • BHSF Health Cash Plan to help towards everyday costs such as optical and dental
  • Holiday Purchase Scheme
  • Access to a digital employee hub to include exclusive retailer discounts
  • Social events and teambuilding initiatives throughout the year
  • Free on-site car parking

Main Responsibilities:

  • Devise B2C (business to consumer) and B2B (business to business) integrated digital marketing campaigns with the aim of acquiring and retaining customers
  • Manage PPC Google Adwords campaigns for both trade & end consumer brands
  • Create and manage optimised online paid ad campaigns through select social media channels to increase brand awareness and lead generation
  • Manage targeted Google Display Network ads to increase brand awareness, reach and lead generation
  • Measure performance of digital marketing activity using a variety of Web analytics tools to include Google Analytics and deliver regular reports of campaign results, including email performance as well as paid and organic efforts
  • Have a strong working knowledge of SEO best practices to increase online visibility and reach, including technical SEO
  • Create email marketing campaigns to include regular news updates and promotional style communications to various audience types
  • Provide creative ideas for content marketing and update websites
  • Work within a budget and report any overspend to the Marketing Manager
  • Write, edit and proofread copy for promotional materials within marketing campaigns
  • Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels
  • Work closely with various front facing departments such as Sales, Customer Services, and the Business Development Unit to help support the company sales strategy as well as other internal departments such as HR in terms of employee engagement

Essential Criteria:

  • 1 years' experience in devising and executing successful digital marketing campaigns
  • Excellent understanding of digital marketing concepts and best practices
  • Working knowledge of Google Analytics for assessing web and campaign performance
  • Working knowledge of Google Adwords to increase brand reach
  • Demonstrate the ability to analyse and understand data and use it to target selected groups as well as analyse the success or otherwise of campaigns
  • Experience of working with email marketing software and CRM platforms to build campaign audiences
  • Experience of creative content writing for both web and print
  • Be passionate about marketing and be able to articulate a vision for how campaigns can contribute to company success
  • Must be highly organised with strong project management skills and the ability to work to tight deadlines
  • Excellent team working skills and the ability to work cross departmentally
  • Have a strong attention to detail and demonstrate a creative flair

Desirable Criteria:

  • Experience of working with Hubspot Marketing Automation Software
  • Experience in both B2B and B2C marketing
  • Experience of working with a Content Management System
  • Hold a Digital Marketing Qualification


  • Hold an undergraduate qualification in Marketing or other related discipline
  • OR a postgraduate qualification in a Marketing related subject


'Time to Care' is a unique partnership opportunity for up to 30 businesses in Northern Ireland, funding the salary of a qualified children's nurse for a year at the Children's Hospice.

​VANRATH are delighted to have been the first company to support 'Time to Care', and have proudly funded the salary of a Senior Staff Nurse since March 2014.