Job description
VANRATH is delighted to be working with a well-established, multi-site healthcare organisation to recruit a Digital & Communications Marketing Executive for a newly enhanced role within their head office team.
This position offers a unique blend of digital marketing, brand storytelling and internal communications, supporting both external engagement and employee connection across multiple operational sites. The successful candidate will play a key role in shaping how the organisation communicates its values, achievements and culture.
The Role
Reporting into senior stakeholders, the Digital Marketing & Communications Executive will take ownership of digital channels and internal communications, ensuring a consistent, engaging and professional voice across all platforms.
Key Responsibilities
Digital & Social Media Marketing
- Create and deliver engaging digital and social media activity across platforms such as Facebook, Instagram, LinkedIn and X
- Develop creative content that highlights people, services, events and organisational culture
- Track trends and engagement data to continuously refine digital performance
Content & Brand Storytelling
- Produce high-quality written, visual and video content for digital use
- Work with internal teams to source stories and build a strong content library
- Act as a brand champion, ensuring tone and messaging align with organisational values
Website & Search Optimisation
- Maintain and update company websites, ensuring content accuracy and accessibility
- Optimise digital content to improve SEO performance and online visibility
- Support attraction of residents, families and prospective employees
Campaigns & Email Marketing
- Support the delivery of digital campaigns, including recruitment, brand and awareness initiatives
- Assist with email marketing activity and paid digital advertising
- Monitor results and provide insight on campaign effectiveness
Reputation & Online Reviews
- Monitor online reviews and brand presence across relevant platforms
- Respond to feedback professionally and in line with brand guidelines
- Use insights to support continuous improvement
Internal Communications
- Develop and deliver engaging internal communications to connect teams across multiple locations
- Produce newsletters, updates and campaigns celebrating achievements and sharing key information
- Partner with HR, Operations and leadership to ensure clear, consistent messaging
Reporting & Analytics
- Use analytics tools to assess performance across digital channels
- Provide clear reporting and actionable insights to senior stakeholders
What You'll Need
Essential Criteria
- Degree in Marketing, Communications, Digital Media or similar OR a minimum of 2 years' experience in a comparable role
- Demonstrable experience in digital marketing, content creation and social media management
- Strong written and verbal communication skills with attention to detail
- Experience using tools such as Canva, Adobe Creative Suite and analytics platforms
- Understanding of SEO, email marketing and digital advertising
- Ability to work independently while collaborating across teams and sites
Desirable
- Experience within healthcare, hospitality or multi-site environments
- A passion for storytelling, engagement and people-focused communication
What's On Offer
- Opportunity to shape and influence a growing internal communications function
- Supportive, values-led working environment
- Excellent training and professional development opportunities
- Employee Assistance Programme
- Health and wellbeing initiatives
- Free on-site parking
- Discounted hospitality benefits
