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Market Insights Manager (HYBRID/40K+BONUS)
Job Description
VANRATH are pleased to be working with an industry leading healthcare manufacturer and supplier who are recruiting for a high calibre candidate to fill the position of an Insights Manager. As an Insights Manager, you will report to the Head of Product & Insights and play a pivot role in the development of an insights-led ethos across the company.
Salary/ Benefits
- 40k+bonus
- Hybrid working (3 days in office/2 days WFH)
- Pension scheme
- Health Shield Plan
The Ideal Person
Essential
- BSc/BA in relevant field
- Previous Insights management experience
- Strong data analytical skills
- Strong communication skills
- Strong presentation skills
- Ability to network internally and externally
- Attention to detail
- Ability to take complex information and distil this into simple compelling stories
The Role
Insights
- Working alongside the Head of Product & Insights, manage the creation of a fully joined up Global Insights programme, that seeks to harvest key insights from both users and healthcare professionals (HCPs), and aspires to be truly industry leading.
- Support the creation of an insight led culture from top-to-bottom of the business and establish an efficient, formal, and winning insight management process.
- Oversee the insights induction process for all new employees and where appropriate, tailor the training to match the requirements/nature of the role.
- Be responsible for uncovering key market and user insights, coupled with the "story-telling" ability to bring them to life, and make recommendations that may impact key strategic commercial decisions
- Work collaboratively with Marketing to ensure that customer insight forms the basis of marketing campaigns and be consulted throughout campaign creation.
- Using of a variety of qualitative & quantitative techniques, ensure we are up-to-speed with user & consumer trends, and make recommendations to ensure we have an appropriately prioritised product roadmap.
- Manage our global insights platform to ensure that it appears attractive, participation is encouraged and contributions are visible.
- Manage the evaluation process of new contributions to our global insight platform, ensuring we can identify insights with significant commercial value and make recommendation for escalation when appropriate.
- Working closely with the Head of Products & Insight and ERD leadership, play an important role in external research projects to bring the "voice of the user" and their needs to life.
- Working closely with ERD and the Head of Products & Insight, support all activity that seeks to validate & evaluate new product concepts with key stakeholders.
- Identify high priority insights for the Innovation Team to research and feed these into the global commercial strategy
Product Development
- Working in close collaboration with our Product Managers, play a crucial role in ensuring that user and market insights are correctly expressed in NPI documentation and they are represented throughout the project.
- Take responsibility for telling compelling user stories to key stakeholders that brings their challenges to life and that motivates internal teams to provide innovative solutions.
- Play an active role in the NPI stage-gate process to ensure products are brought to global markets in a timely and successful manner.
- Working closely with our Product Managers, provide them with compelling user and market insights that facilitates a deep and profound understanding of the market.
For further information on this vacancy, please apply via the link below or contact Caitlyn Lyness on 02890330250 in the strictest confidence.