Job description
Overview of the company
Our client is an award-winning print and brand design business based in Belfast. Having experienced significant growth over the past 15 years, the company continues to invest in its digital and e-commerce offering.
They are now seeking a creative, analytical and commercially focused Digital Marketing Specialist to shape their digital strategy and help maximise the potential of their recently developed e-commerce platform.
Benefits & salary
- Competitive salary, dependent on experience
- Permanent, full-time position
- Opportunity to take ownership of the company's digital marketing strategy
- Significant influence over the development of its e-commerce offering
- Collaborative and creative working environment
- Belfast-based role with an established and growing business
Necessary skills and qualifications
- Degree in Marketing or a related field
- Minimum of two years' digital marketing experience
- Experience developing and delivering digital marketing strategies
- Knowledge of Google Ads and Google Analytics
- Experience with marketing automation platforms
- Email marketing experience.
- Knowledge of web publishing, SEO tools and website content management
- Strong attention to detail and the ability to manage multiple priorities
- Creative, commercially minded and comfortable working in a fast-paced environment
Job responsibilities
- Develop and implement the digital marketing strategy across two established brands
- Ensure a consistent and engaging brand presence across all digital channels
- Use data and customer insights to shape the e-commerce product portfolio and commercial offering
- Create and deliver promotional campaigns covering product launches, client projects, company news and brand activity
- Manage the digital marketing calendar and coordinate campaign delivery
- Maintain and improve online content and the overall customer journey
- Track campaign performance and provide actionable insights
- Manage the digital marketing budget and maximise return on investment
- Create engaging blogs, website copy and other digital content
- Manage organic social media channels across both brands
- Monitor and respond to online comments and enquiries
- Build relationships with customers, prospects and industry partners
Next steps
To apply for this Digital Marketing Specialist position, submit your CV or contact Titto Henry at VANRATH for a confidential discussion.
